17.11.09

Discomancia No. 29 Fighting the Propinquity Effect

In social psychology propinquitas is one of the main factors leading to interpersonal attraction.The propinquity effect is the tendency for people to form friendships or romantic relationships with those whom they encounter often, forming a bond between subject and friend. In other words, relationships tend to be formed between those who have a high propinquity.The typical Euler diagram used to represent the propinquity effect is shown where U = universe, A = set A, B = set B, and S = similarity.
The sets are basically any relevant subject matter about a person, persons, or non-persons, depending on the context. Propinquity can be more than just physical distance.The propinquity effect is usually explained by the mere exposure effect, which holds that the more exposure a stimulus gets, the more likeable it becomes.

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